As our key location of the music video required a house party setting we selected a date to film in which our friend was hosting a gathering, therefore giving us a more realistic setting . The party itself being one of fancy dress meant that we change our plot line accordingly, a way in which I felt worked better.
As the 'Nerds' would have to dress in fancy dress party attire it meant that the characters would bend into the crowd more; the majority of partygoers wearing distinct outfits. However, this meant that within our miming sequences the two lead characters would have to wear their regular geeky clothing, helping the audience identify with their true appearances.
Thursday, 1 November 2012
Tuesday, 16 October 2012
Artifact HMV Advertisement
Within our group we devised a HMV advertisement to accompany our print artifact album cover. There were several codes and conventions which we had to follow, but I feel that we successfully managed this. Firstly we researched examples of typical HMV adverts, which all followed similar characteristics, including a colour scheme of black, purple, white and grey, as well as large block lettering for titles. We also decided to diverge our own cover design with the backdrop of the poster, customizing it so that the audience found our design more memorable. The finished product was created at A4 size, as if it were to fit into a magazine for advertising (magazines such as NME). In the background of out advertisement, we also incorporated the inner side of our created album cover, diverging the audience more into the basis of our product.
Monday, 8 October 2012
Selected album design
We decided to select design #2 as we felt it hit more of the typical conventions of an album cover, as well as suiting the style of the Rizzle Kicks and their music. Also, we felt that the stylish appearance of it added a professional feel, with its photoshopped mirrored image. James created our image as he has the most experience with photoshop and had a mixture of ideas for this. The black text stands out very much so against the grey and white background so we felt that it is more appropriate and significant.
Saturday, 6 October 2012
Album Cover Ideas
Design #1:
For this design we went for the urban street vibe, with a graffiti like feel. The simple colours of grey and white we also felt added greatly to the typical convention of album cover colours
Design #2:
Our second idea also with the colours of grey and white included that of a mirrored image of a large city bridge. Like our previous design we felt that this linked with the urban music genre of the artists, also we felt that the album stood out from the crowd and looked distinct.
Design #3:
Our third and final design was more of an experimental piece. us agreeing that it did not have much relevance to the artists or album name. However, we felt that the album stood out and had the conventional colour schemes, even though it would have suited more of an indie rock group.
Tuesday, 2 October 2012
Tuesday, 25 September 2012
Alternative Ending Discussions
For the end of our music video we each came up with an alternative ending which would fit the narrative as well as creating a comedic value.
Alternate ending #1:
The first alternative ending was that of our two protagonists being kicked out of the parties entrance where the music video first began. For this scene we would simply have other party goers crowding around the door and throwing the confused pair onto the driveway, they would then stand as the music fades off and slowly walk away, the screen also eventually fading to black
Alternate ending #2:
Our second idea consisted of a successful ending, the two leads being shown to be passed out a bathroom, surrounded by females who are also passed out. This would infer that the characters eventually gave way to their finicky personalities and had a good time. Furthermore, the camera would zoom out of the long shot in the bathroom and then fade to black.
Alternate ending #3:
In our third and final idea we decided to evoke the audience's interpretation of the character's fates. During a small shot in the midst of the party atmosphere we would have our two protagonists sitting on a sofa as they appear exhausted by the party atmosphere. After this the negative introduction in the party soon changes to a positive one, the party goers bringing the nerds to the centre of attention. In the end scene we would then switch to see the pair of characters asleep on the sofa in which they previously sat. Meaning that either the characters fell asleep during the midst of the party and dreamt the rest, or they genuinely had a good time and fell asleep.
Alternate ending #1:
The first alternative ending was that of our two protagonists being kicked out of the parties entrance where the music video first began. For this scene we would simply have other party goers crowding around the door and throwing the confused pair onto the driveway, they would then stand as the music fades off and slowly walk away, the screen also eventually fading to black
Alternate ending #2:
Our second idea consisted of a successful ending, the two leads being shown to be passed out a bathroom, surrounded by females who are also passed out. This would infer that the characters eventually gave way to their finicky personalities and had a good time. Furthermore, the camera would zoom out of the long shot in the bathroom and then fade to black.
Alternate ending #3:
In our third and final idea we decided to evoke the audience's interpretation of the character's fates. During a small shot in the midst of the party atmosphere we would have our two protagonists sitting on a sofa as they appear exhausted by the party atmosphere. After this the negative introduction in the party soon changes to a positive one, the party goers bringing the nerds to the centre of attention. In the end scene we would then switch to see the pair of characters asleep on the sofa in which they previously sat. Meaning that either the characters fell asleep during the midst of the party and dreamt the rest, or they genuinely had a good time and fell asleep.
Tuesday, 18 September 2012
Album Cover Ideas
For our album we decided to combine several ideas, the album we must create is that of Rizzle Kicks' 'Stereo Typical'.
Our first idea was the recreate the original artwork but replacing the two real band members with our two actors. In similar stances to the album cover our actors would evoke their 'nerdy' personas through to add a comedic effect. This would require a photo shoot of both Matt and Steve together with a white background and simple layout.
Another idea of ours included inferring the Alternative Hip-Hop genre into the cover, with a simplistic white background contrasting with a cityscape. As well as this we considered photoshopping the cityscape into a stereo like silouhette, relating to the 'stereo' in the title.
Our third and final idea was that of a classic cassette tape taking central composition against a white background, adding an almost vintage element. Despite being simple we felt the the contrasts between the item and black lettering would create an effective, stand out album cover.
Our first idea was the recreate the original artwork but replacing the two real band members with our two actors. In similar stances to the album cover our actors would evoke their 'nerdy' personas through to add a comedic effect. This would require a photo shoot of both Matt and Steve together with a white background and simple layout.
Another idea of ours included inferring the Alternative Hip-Hop genre into the cover, with a simplistic white background contrasting with a cityscape. As well as this we considered photoshopping the cityscape into a stereo like silouhette, relating to the 'stereo' in the title.
Our third and final idea was that of a classic cassette tape taking central composition against a white background, adding an almost vintage element. Despite being simple we felt the the contrasts between the item and black lettering would create an effective, stand out album cover.
Wednesday, 12 September 2012
Selected artist information
For our music video we selected the fairly recent song 'Mama Do the Hump' performed by Alternative Hip-Hop duo the 'Rizzle Kicks'. The song is taken from their 2011 album 'Stereo Typical'
Not only did we select the song as we are fans of the artists and feel that we can get an interesting energetic video, but we felt that it would be open to a wide demographic, much of the younger generation knowing the popular rhythm. During December 2011, 'Mama Do the Hump' was number 2 in the UK singles charts, proving its popularity with the public. Gaining a positive reception and celebrity fans such as James Corden (who appeared in the official video). Along with the video a dance move was incorporated with the song, something which we want to include at some point in our own production.
Not only did we select the song as we are fans of the artists and feel that we can get an interesting energetic video, but we felt that it would be open to a wide demographic, much of the younger generation knowing the popular rhythm. During December 2011, 'Mama Do the Hump' was number 2 in the UK singles charts, proving its popularity with the public. Gaining a positive reception and celebrity fans such as James Corden (who appeared in the official video). Along with the video a dance move was incorporated with the song, something which we want to include at some point in our own production.
Costume Designs
As we wanted our productions two leads to display the stereotypical geek attire, we decided to research into what it required and what the geek look often entailed.
Both 'Geeks' and 'Nerds' can be seperated into two categories meaning:
Nerd: noun Slang .
Geek: noun Slang .
Both 'Geeks' and 'Nerds' can be seperated into two categories meaning:
Nerd: noun Slang .
1.
a stupid, irritating, ineffectual, or unattractive person.
2.
an intelligent but single-minded person obsessed with anonsocial hobby or pursuit: a computer nerd.
Geek: noun Slang .
1.
a computer expert or enthusiast (a term of pride as self-reference, but often considered offensive when used byoutsiders.)
2.
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a peculiar or otherwise dislikable person, especially one whois perceived to be overly intellectual.
Considering both of these terms we investigated images and popular characters who resembled this popular stereotype. The indie film 'Napoleon Dynamite' by director Jared Hess displays its protagonist as a typical socially awkward geek, along with his brother Kip, whom also has 'nerdy' tendencies. The costumes from this inspired our own designs.
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Other examples of geeky attire also include:
The most common accessories include:
Glasses
Braces
Combed Hair
Buttoned up shirts
High waisted trousers
Stationary
White Socks
Character Designs
When planning the personas of our characters we took to a manga character designer to create cartoon of what we would like our characters to be like. The two main male protagonists in particular were planned precisely so that they would emit the 'geeky' stereotype; as well as this, they have an opposing character to show how they believe they look. Also, the female cartoon represents the latter of girls present at the party as there will be several.
Character 1- Male #1
Reality:
Fantasy:
Male #1 is one of our music videos main protagonists, similar to Male#2 he is trapped in a fantasy where he oozes confidence and is a real ladies man. However, the audience will be able to notice that in reality he is a clueless, stereotypical 'nerd', who regularly fails at both his social and romantic conquests. Unlike Male#2 however, he can be seen as the more authoritative figure having to mime more lines towards the camera. Significant character traits include a cap, bow tie and checkered shorts. - He will be miming the parts of Rizzle Kicks member 'Rizzle'
Character 2- Male #2
Reality:
Fantasy:
Our second male protagonist Male#2 is the other character trapped within a fantasy of sexual confidence. He is more of the henchmen of the pair, being Male#1's second in command. His outfit consists of sunglasses over regular glasses, a cartoon t shirt (which is tucked into jeans) and a mismatched tie. As well as this, Male#2 is the more promiscuous of the two, attempting to chat up ladies with his frankly cringeworthy dance moves. His miming segments will be that of Rizzle Kicks member 'Sylvester'.
Character 3- General Partygoers
This anime character represents the latter of female party goers who display both shocked and disgusted attitudes towards the male protagonists cringeworthy behaviour. All female characters reject the prowess of the two main characters, the music video concluding with them being thrown out of the building.
Character 1- Male #1
Reality:
Male #1 is one of our music videos main protagonists, similar to Male#2 he is trapped in a fantasy where he oozes confidence and is a real ladies man. However, the audience will be able to notice that in reality he is a clueless, stereotypical 'nerd', who regularly fails at both his social and romantic conquests. Unlike Male#2 however, he can be seen as the more authoritative figure having to mime more lines towards the camera. Significant character traits include a cap, bow tie and checkered shorts. - He will be miming the parts of Rizzle Kicks member 'Rizzle'
Character 2- Male #2
Reality:
Fantasy:
Our second male protagonist Male#2 is the other character trapped within a fantasy of sexual confidence. He is more of the henchmen of the pair, being Male#1's second in command. His outfit consists of sunglasses over regular glasses, a cartoon t shirt (which is tucked into jeans) and a mismatched tie. As well as this, Male#2 is the more promiscuous of the two, attempting to chat up ladies with his frankly cringeworthy dance moves. His miming segments will be that of Rizzle Kicks member 'Sylvester'.
Character 3- General Partygoers
This anime character represents the latter of female party goers who display both shocked and disgusted attitudes towards the male protagonists cringeworthy behaviour. All female characters reject the prowess of the two main characters, the music video concluding with them being thrown out of the building.
Task 9: Casting
When selecting the actors for our two male protagonists we had to consider actors that could pull off the correct look, as well as them radiating confidence.
For the character 'Male#1' we selected our close friend Matt Nield, who displayed interest in starring in a music video. As the Rizzle Kicks are in fact one of his favourite bands we felt it would be easier for him to get into role and mime to the lyrics. His part would require him to mime the parts of Rizzle Kicks member Rizzle, who mimes the majority of the verse lyrics. Furthermore, we felt that Matt had a diverse enough appearance for us to change him into both geek and 'heartthrob', as his appearance has a certain youthful quality.
The selection of our second protagonist 'Male#2' came down to one of our other close friends Ryan Evans , another student who previously starred in other productions. We felt that Steve possessed the right demeanour to portray our 'nerdy' character, he himself being a self confessed geek. For his role, he was required to learn the lyrics of Rizzle Kicks member Sylvester, a task he found easy as he is also a fan of the Rizzle Kicks work. Due to Ryan's previous performances we were confident that he would portray our character both confidently and professionally.
Task 8: Final Proposal
The
title of our music video will consist simply be that of the artist and song
name ‘The Rizzle Kicks- Mama Do The Hump’ which will coincide with the
production within the bottom left hand corner (often seen on popular music
videos during their airtime on television).
For our production we felt that music channels based more around a
younger demographic would be more suited for our music video. This is due to
the song itself, being fairly recent (released in 2011) therefore making it
more appealing to the younger audience,
for example 10-20 year olds. Channels such as MTV, Viva and 4Music being our
primary suggestions as they also gained high votes in our audience research
questionnaires.
In
terms of age, class, gender, ethnicity etc, we felt that the target audience
from our selected song was incredibly broad. In particular however, we felt that
our music video’s typical audience would hit more of the younger generation as
they will be more familiar with the fairly recent track; ages 10-40 would
certainly be our key targets. Despite the fact that all classes may be
considered as a target audience, the more outstanding viewers would be more
lower to middle class citizens, as the hip-hop music culture may be associated
more with the latter. Furthermore, the song’s catchy beat has made it widely recognised
as a party tune, often played to an audience for an energetic reaction. Also,
we felt that the appeal of the music video would be left widely open for the
demographic of gender as well as the majority of ethnicities.
As
the Rizzle Kicks are often regarded as Alternative Hip Hop artists, ‘Mama Do
The Hump’ in particular containing a positive and catchy vibe we felt that our
music video must contain a fun, exciting atmosphere. In addition to this, the
lyrics of the song have an almost edgy, comedic value so therefore we wanted to
incorporate a comedic sense into our narrative. Our group felt that the most
effective video would come from a combination of Performance and Narrative techniques;
our two lead actors playing out a narrative storyline during a party, as well
as performing the song’s lyrics at the camera itself. We also felt that this
would help the audience recognise the actors character traits, along with it
creating a more diverse final outcome.
For
the style of our music video we converged various ideas that we felt would
create a unique look for our production. Upon considering camera angles we
discussed many that would be used within the opening scene alone. These
included: extreme close ups of the protagonist’s body parts such as their
shoes, sunglasses, hats and lips, to create an almost ambiguity around their
appearances. Other angles we suggested were Subjective POV’s of entering the
building, establishing shots of the party room of guests and consistent two
shots of the lead males and their conquests together. Throughout the scenes
within the dance floor, we felt that we should edit the scenes in colourful
lights similar to that of disco lighting effects. The entrance, concluding and
performance based scenes would be regular everyday colours perhaps lit up in a
specific way as if the characters are centre of attention. As the opening scene
will hold a mysterious quality we decided to edit them in slow motion, to build
up on the characters eventual revealing. On the other hand, a selection of the
dancing scenes would be made quicker indicating the quick exciting party
atmosphere. Quick cuts will be used between shots creating an energetic vibe
for the audience also.
Task 7: Role Allocation
In our group we decided to share all jobs equally between us, however as each of us had qualities in which we were best at we all decided to focus more on a specific role. Jess, James and I all agreed to seperate them evenly.
Camera person/Editer:
For this role we selected James as he has the most experience with filming and editing. As his skills with photo-shop were a lot greater than ours he set himself the task of creating the album cover, as well as controlling the camera as we decided to use his for a better quality finish.
Director:
This job role was taken by Jess who is confident in telling the characters what to do in scenes as well as being able to direct James' camera angles so to tell what would be best for specific scenes.
Writer:
For this job I decided to volunteer for the role as I have a keen interest in writing and enjoy the prospect of creating an original piece. During the filming I will also help Jess with matching the camera angles to our created storyboard.
Camera person/Editer:
For this role we selected James as he has the most experience with filming and editing. As his skills with photo-shop were a lot greater than ours he set himself the task of creating the album cover, as well as controlling the camera as we decided to use his for a better quality finish.
Director:
This job role was taken by Jess who is confident in telling the characters what to do in scenes as well as being able to direct James' camera angles so to tell what would be best for specific scenes.
Writer:
For this job I decided to volunteer for the role as I have a keen interest in writing and enjoy the prospect of creating an original piece. During the filming I will also help Jess with matching the camera angles to our created storyboard.
Thursday, 12 July 2012
Task 4: Questionnaire for Music Video Ideas
1. Do you like the music video to contain a dark theme?
From my questionnaire the results concluded that a slightly smaller majority of people did not like a dark theme, with 60% of participants saying no.
2. What is your favourite genre of music?
The questionnaire forms shown that every person enjoyed a variety of music genres, including: Pop, RnB, Drum & Bass, Indie-Rock, Rap and Acoustic.
3. What music videos do you like to watch and why?
After a large variety of answers the minority of participants answered that they preferred music videos to be colourful and creative (almost original) as it helped capture their attention and were never boring.
4. Who is your favourite artist?
Again a mixture of answers were given to this question depending on the participants favourite genre of music. however the two most popular included Lady Gaga and Coldplay.
5. Who do you feel has the best music videos?
Standing out most from the answers as to 'who does the best music videos' 3 people answered with the band of OK Go, whom are well known for their experimental and unique music videos, such as 'Here It Goes Again' featuring the group doing a routine on treadmills.
6. Do you like the song to link with the storyline?
Out of all participants 80% stated that they liked the music video to link with the song itself, the other 20% said that they had no preference.
7. What do you find are the least effective music videos?
Overall, 50% of participants answered that they felt performance videos based souly on the artist performing were least effective, as they do not captivate the audience's attention.
8. Do you like the artist to perform within the video?
The majority of participants (70%) answered that they only liked the artist to perform a small amount in the video as they did not want them to overrule it completely.
9. Would you prefer a narrative or creative concept?
With the most of the vote, 60% of the audience stated that they preferred a narrative, compared to the 30% that liked creative and 10% that were not fussed.
10. What channels do you preferably watch music videos on?
A mixture of channels were given in with the selection including channels such as 4Music, MTV, Viva and Q.
From my questionnaire the results concluded that a slightly smaller majority of people did not like a dark theme, with 60% of participants saying no.
2. What is your favourite genre of music?
The questionnaire forms shown that every person enjoyed a variety of music genres, including: Pop, RnB, Drum & Bass, Indie-Rock, Rap and Acoustic.
3. What music videos do you like to watch and why?
After a large variety of answers the minority of participants answered that they preferred music videos to be colourful and creative (almost original) as it helped capture their attention and were never boring.
4. Who is your favourite artist?
Again a mixture of answers were given to this question depending on the participants favourite genre of music. however the two most popular included Lady Gaga and Coldplay.
5. Who do you feel has the best music videos?
Standing out most from the answers as to 'who does the best music videos' 3 people answered with the band of OK Go, whom are well known for their experimental and unique music videos, such as 'Here It Goes Again' featuring the group doing a routine on treadmills.
6. Do you like the song to link with the storyline?
Out of all participants 80% stated that they liked the music video to link with the song itself, the other 20% said that they had no preference.
7. What do you find are the least effective music videos?
Overall, 50% of participants answered that they felt performance videos based souly on the artist performing were least effective, as they do not captivate the audience's attention.
8. Do you like the artist to perform within the video?
The majority of participants (70%) answered that they only liked the artist to perform a small amount in the video as they did not want them to overrule it completely.
9. Would you prefer a narrative or creative concept?
With the most of the vote, 60% of the audience stated that they preferred a narrative, compared to the 30% that liked creative and 10% that were not fussed.
10. What channels do you preferably watch music videos on?
A mixture of channels were given in with the selection including channels such as 4Music, MTV, Viva and Q.
Sunday, 8 July 2012
Analysing Max Payne 3 Official Television trailer
The official television trailer for Rockstar Games' 'Max Payne 3' certainly hits several conventions of a typical modern day video game trailer.
The opening image in fact is a medium close up of the game's protagonist Max Payne, holding two guns in front of him and therefore instantly showing the viewer that the target audience is for the more mature age group. As well as this, the trailer itself mimics that of a regular film trailer exposing what is considered as the best parts of the game for the public. Also, the gameplay must somewhat portray the experience of the game.
Text is effectively used cutting through the animated footage, referring to previous game successes as to attract the audience's interest 'from the makers of Grand Theft Auto and Red Dead Redemption' thus also broadening their demographic. Throughout the trailer, almost techno music is played complimenting the action theme.
Overall the title of the game is repeated twice so as to inbed the title into the audience's head; as well as displaying its release date in bold large lettering.
The opening image in fact is a medium close up of the game's protagonist Max Payne, holding two guns in front of him and therefore instantly showing the viewer that the target audience is for the more mature age group. As well as this, the trailer itself mimics that of a regular film trailer exposing what is considered as the best parts of the game for the public. Also, the gameplay must somewhat portray the experience of the game.
Text is effectively used cutting through the animated footage, referring to previous game successes as to attract the audience's interest 'from the makers of Grand Theft Auto and Red Dead Redemption' thus also broadening their demographic. Throughout the trailer, almost techno music is played complimenting the action theme.
Overall the title of the game is repeated twice so as to inbed the title into the audience's head; as well as displaying its release date in bold large lettering.
Thursday, 5 July 2012
Task 3: Music Video Ideas
Idea 1: Regina Spektor- Us
A quick paced song, piano harmony enters suggesting a playful theme. Therefore the music video would contain fast cuts to different scenery and shots of characters. Hand held cameras would suggest it being home video footage making it feel as if the characters are on a personal adventure, perhaps with a sepia or old fashioned effect against the shots, as well as the two main characters being a young couple on an 'adventure.'
Idea 2: Kasabian- Underdog
The powerful rhythm of the guitar almost has a tense theme, hinting us towards an idea of hardcore fighting with a 'gangster image'. A male protagonist portrays himself as a tough guy, in the gym, aggressively beating a punching bag, also hinting towards the character being in 'training'. However at the climax of the film, instead of having a fight against his rivals the character proceeds to have a dance off almost comedically.
Idea 3: Vampire Weekend- A-Punk
A quickly paced track with a postitive, happy rhythm. A main character is listening to the song on the radio, turning it up and dancing, then he goes on to dance during regular everyday acts such as brushing his teeth and walking to school, several other dancers join in behind with a dance routine.
Idea 4: Coldplay- Strawberry Swing- A playful rhythm will lead to a happy and adventurous theme. Similar to that of the couple's adventure within my 'Regina Spektor-Us' video, the characters disembark on a journey through the woods together, eventually reaching their destination high in the wilderness perhaps a mountain of large hill. Happiness and danger are also factors as the couple frequently face it.
A quick paced song, piano harmony enters suggesting a playful theme. Therefore the music video would contain fast cuts to different scenery and shots of characters. Hand held cameras would suggest it being home video footage making it feel as if the characters are on a personal adventure, perhaps with a sepia or old fashioned effect against the shots, as well as the two main characters being a young couple on an 'adventure.'
Idea 2: Kasabian- Underdog
The powerful rhythm of the guitar almost has a tense theme, hinting us towards an idea of hardcore fighting with a 'gangster image'. A male protagonist portrays himself as a tough guy, in the gym, aggressively beating a punching bag, also hinting towards the character being in 'training'. However at the climax of the film, instead of having a fight against his rivals the character proceeds to have a dance off almost comedically.
Idea 3: Vampire Weekend- A-Punk
A quickly paced track with a postitive, happy rhythm. A main character is listening to the song on the radio, turning it up and dancing, then he goes on to dance during regular everyday acts such as brushing his teeth and walking to school, several other dancers join in behind with a dance routine.
Idea 4: Coldplay- Strawberry Swing- A playful rhythm will lead to a happy and adventurous theme. Similar to that of the couple's adventure within my 'Regina Spektor-Us' video, the characters disembark on a journey through the woods together, eventually reaching their destination high in the wilderness perhaps a mountain of large hill. Happiness and danger are also factors as the couple frequently face it.
Thursday, 28 June 2012
Codes and conventions of a Documentary
The opening five minutes of a documentary must hold several captivating necessities, to draw in the attention of the audience.
-Opening scenes must 'capture the audience' as quickly as possible
-The central question of the documentary has to be posed at the beginning in order to communicate to the audience what the prgramme is about. eg:
Why is Britain the teenage pregnancy capital of Europe? Will we survive the double dip recession?
Some quick snippets of interviews with good responses to draw the audience in.
-Incidental music or even a soundtrack relevant, song should usually accompany the sequence. But must not override the voice over.
-Titles are important, and announced in some dramatic form.
-Actuality: Filming real events as they happen. May need archive footage.
-Fly On the Wall: Film real people as they do real things focusin on their lives, with genuine conversations.
-Voice Over: Most documentaries have a voice over, a narration of what the programme is about, giving key information and introducing the topic of debate.
-Graphics: Use graphics with written text. Maps, drawings, photographs can be incorperated. Also appear with banner e.g introducing the interviewee.
-Opening scenes must 'capture the audience' as quickly as possible
-The central question of the documentary has to be posed at the beginning in order to communicate to the audience what the prgramme is about. eg:
Why is Britain the teenage pregnancy capital of Europe? Will we survive the double dip recession?
Some quick snippets of interviews with good responses to draw the audience in.
-Incidental music or even a soundtrack relevant, song should usually accompany the sequence. But must not override the voice over.
-Titles are important, and announced in some dramatic form.
-Actuality: Filming real events as they happen. May need archive footage.
-Fly On the Wall: Film real people as they do real things focusin on their lives, with genuine conversations.
-Voice Over: Most documentaries have a voice over, a narration of what the programme is about, giving key information and introducing the topic of debate.
-Graphics: Use graphics with written text. Maps, drawings, photographs can be incorperated. Also appear with banner e.g introducing the interviewee.
Wednesday, 27 June 2012
Analysis of a music video: Lana Del Rey- Born To Die
For our research into music videos we were selected the 2012 song 'Born To Die' by Lana Del Rey to analyse. The video itself being both a performance and narrative piece we expected there to be a general plotline involving the singer herself (which indeed was the case). Furthermore the song's title 'Born To Die' was in fact the inspiration behind the video as we predict our main protagonist's lives to end in tragedy and destruction (the video itself touching upon death and religion). As well as this, the video's non linear structure assists in evoking a sense of intrigue from the audience towards the somewhat ambiguous storyline.
Our opening scene introduces our two lead protagonists in a somewhat non narrative sense. Beginning with a medium long shot the camera slowly zooms forward depicting the male and female characters in a semi-nude embrace in front of a rippling American flag (a symbol for both their patriotic roots and their connection with the 'American Dream'). As they are partially naked it may be inferred of the sexual relationship between the pair; Del Rey appearing delicate and innocent contrasting indefinitely with the tattooed rebellious looking male.
We are then transported into a typically grandeur religious building (possibly that of palatial Roman origins) through a camera tilt. Revealing Del Rey again sitting upon a throne in white angelic clothing and also guarded by two tigers; this being symbolic for her wealth and most likely upper class roots within the plotline. We later learn that this church is in fact a metaphoric heaven as Del Rey portrays such avirtuous, dream-like appearance.
Our next scene presents the beginning of our narrative confirming with an establishing shot that the two previous characters are together to fulfil the 'American Dream' . Once again embracing, the body language states that the two are running away together and that the rebellious male is taking the class female away inside his car.
Broadening from the basic narrative throughout the video, we can later see a two shot close up of the runaway couple kissing and dispaying sexual affections towards each other. It is evident to see that the two are trapped in a passionate love with each other. However, it is also obvious that the male has a negative effect on the female, as if being a bad influence towards her and tainting her innocence. Hinting towards their self destructive pathway and his stereotypical bad boy image.
Another hint foreshadowing their futures is that of quick cuts to the couple arguing, the mae in particular acting in a peculiar and threatening manner. A short clip reveals the male gesturing towards Del Rey's head in a gun like motion, which eludes to the belief that he will be the death of her. As well as this, these smaller snippets suggest the slow breakdown of their American dream.
An alternative hint towards their demise is that of segments of the pair in bed, filmed at a high angle shot to almost confirm the female's helplessness. From their body language their is certainly tension as Del Rey lies with her body away from the male, with a blatent facial expression of resentment; whereas the male faces towards Del Rey whilst his fingers caress her neck. At first glance this may be denoted as a sexual gesture however an alternate interpretation hints towards that of him being the death of the female protagonist.
Through a later segment it is easy to notice the imminent danger which the couple face with a police car chase. With an over the shoulder shot, the female glance over at the male driving as they are pursued by police cars, as he is the one who is instigating the trouble. The red and orange lighting from the police car is also a symbolic trait for danger, as if a warning of the dangers ahead.
When we are then cut back into the calm church building a close up of Del Rey's angelic persona connotates death with a singular gesture of her thumb across the neck (a common motion of 'murder). This is the first time the character herself portrays a signal of death, confirming that the previous scene is a signal for the trouble they faced. Accompanied with the lyrics 'We were born to die'.
Later on we are shown a medium long shot of Del Rey's character crossing a corridor of lights flashing on and off. This may be inferred to be purgatory as the character finds herself lost in a setting of both darkness and light (following the lights ahead). Her attire of a lace white dress also gives a sense of ghostly angelic qualities with her, once again hinting towards her death having took place.
The very final scene is in fact the opening scene repeated, this time with an almost ironic effect, as the two characters despite being originally symbols of love and patriotism, achieved nothing but self destruction and the opposite of the American dream.
Our opening scene introduces our two lead protagonists in a somewhat non narrative sense. Beginning with a medium long shot the camera slowly zooms forward depicting the male and female characters in a semi-nude embrace in front of a rippling American flag (a symbol for both their patriotic roots and their connection with the 'American Dream'). As they are partially naked it may be inferred of the sexual relationship between the pair; Del Rey appearing delicate and innocent contrasting indefinitely with the tattooed rebellious looking male.
We are then transported into a typically grandeur religious building (possibly that of palatial Roman origins) through a camera tilt. Revealing Del Rey again sitting upon a throne in white angelic clothing and also guarded by two tigers; this being symbolic for her wealth and most likely upper class roots within the plotline. We later learn that this church is in fact a metaphoric heaven as Del Rey portrays such avirtuous, dream-like appearance.
Broadening from the basic narrative throughout the video, we can later see a two shot close up of the runaway couple kissing and dispaying sexual affections towards each other. It is evident to see that the two are trapped in a passionate love with each other. However, it is also obvious that the male has a negative effect on the female, as if being a bad influence towards her and tainting her innocence. Hinting towards their self destructive pathway and his stereotypical bad boy image.
Another hint foreshadowing their futures is that of quick cuts to the couple arguing, the mae in particular acting in a peculiar and threatening manner. A short clip reveals the male gesturing towards Del Rey's head in a gun like motion, which eludes to the belief that he will be the death of her. As well as this, these smaller snippets suggest the slow breakdown of their American dream.
An alternative hint towards their demise is that of segments of the pair in bed, filmed at a high angle shot to almost confirm the female's helplessness. From their body language their is certainly tension as Del Rey lies with her body away from the male, with a blatent facial expression of resentment; whereas the male faces towards Del Rey whilst his fingers caress her neck. At first glance this may be denoted as a sexual gesture however an alternate interpretation hints towards that of him being the death of the female protagonist.
Through a later segment it is easy to notice the imminent danger which the couple face with a police car chase. With an over the shoulder shot, the female glance over at the male driving as they are pursued by police cars, as he is the one who is instigating the trouble. The red and orange lighting from the police car is also a symbolic trait for danger, as if a warning of the dangers ahead.
When we are then cut back into the calm church building a close up of Del Rey's angelic persona connotates death with a singular gesture of her thumb across the neck (a common motion of 'murder). This is the first time the character herself portrays a signal of death, confirming that the previous scene is a signal for the trouble they faced. Accompanied with the lyrics 'We were born to die'.
Later on we are shown a medium long shot of Del Rey's character crossing a corridor of lights flashing on and off. This may be inferred to be purgatory as the character finds herself lost in a setting of both darkness and light (following the lights ahead). Her attire of a lace white dress also gives a sense of ghostly angelic qualities with her, once again hinting towards her death having took place.
Our final scene leaves us with a sense of ambiguity as it may be characterised into three meanings. The scene itself depicts the male character in the foreground holding the bloody corpse of his lover, both of whom are semi nude; whereas the background shows darkness contrasts with red flames swaying in air. The first interpretation may be that this scene is indeed reality and shows the wreckage of a car crash which lead to the female's demise proving that he did in fact murder his lover in the end. Secondly, the next interpretation may be that Del Rey's outcome from purgatory was that she was sent to Hell for doing such corrupt deeds. However, the final theory is that of the male character being put into Hell faced with the guilt of killing his lover for all eternity, contrasting indefinitely with Del Rey's character who was sent to heaven as she is of course innocent.
Tuesday, 26 June 2012
Analysing a Short Film- Craig Dean Devine's 'This is Life'
Upon looking at the preferences of particular short films we set our sights upon analysing the work of Cinematographer Craig Dean Devine. The piece which we concentrated on was that of 'This Is Life' an almost biographical piece by Devine himself. The story itself is based within a lower class area and focuses on the world of a dysfunctional family who are trying to mend their past, living the 'idyllic' lifestyle. As well as this much of the biopic concentrates on the story's young male protagonist Dean, who finds it tough to bond with his reforming criminal father.
Mise En Scene
During the opening scene of the short film we are introduced inside the central family home along with the young male school boy, his sister and their mother. From the way in which each character is dressed in morning attire such as dressing gowns we know instantly that it is early morning, almost as if it were a new beginning for the family as their 'Dad's coming home'. Later on as the protagonist's elder sister picks him up from school we may see their open body language and closeness to each other. As they travel the streets inside of a shopping trolley we can also denote that the storyline is set within a lower class area, for instance their front garden has a pile of rubbish upon it.
When first introduced to the protagonist's father he is dressed in dark colours and can be seen smoking a cigarette, as if he were a character coming from curious circumstances. Despite the father being openly affectionate towards his son there could be said to be tension on the young boy's behalf, seeming reluctant to speak to or embrace him. During the next scene the family sit together in front of a television eating their dinner, another stereotypical lower class thing to do.
Furthermore, the next scene we may see the divide between father and son through the barrier in between the characters, hinting towards the father character's criminal background. As well as this the only way in which they bond is through illegally driving the car together, the characters body language being much more open and positive. Due to the family atmosphere being noted beforehand, the adult parental characters later argue during the night, something which audience members may empathise with as this is a typical family occurance for most.
As the father character wears mostly darker clothing throughout the production much could be said for its connotations, our suspicions are later confirmed as the figure talks to a worker about his criminal past and quest for forgiveness
Camera Angles:
There are a variety of camera angles used throughout Craig Dean Devine's 'This Is Life' which helps the audience recognise general quirks and parts of the storyline. The opening scene is introduced with the use of an establishing shot, in the typically middle class kitchen, indicating all of the key characters, general family background and the time of day. Most of the production is filmed using the hand held camera option, creating a similar feel to that of a fly off the wall documentary, like the drama is unfolding in front of your eyes.
Later there are also ranges of pans along with long shots denoting the close relationship between the young boy character and his elder sister (the two having fun pushing one another in a shopping trolley). Simply through the introduction of the young protagonist's father we may notice their non existent relationship. An over the shoulder shot from the father's point of view also adds a hint of mystery towards his identity. Their relationship is also more evident as they embrace and we may see the father's distraught face in a close up.
Later on a low angle shot of the father figure being interrogated is used, giving the audience a chance to focus on him and his previously hidden background. A low angle shot is also used later on when the character's bond and hold each other in a loving embrace.
Sound:
Music is regularly played in the whole of the sequence, the most frequent being that of non diegetic incidental music of a acoustic guitar and violin; these are often used in scenes of action, for example, Dean and his sister running with the trolley and Dean and his father's boxing match. The young protagonist Dean has little dialogue within despite being the most prominent character, the larger amounts being given to his father as we need to learn more about his past.
Editing:
Devine uses a few editing techniques in this piece the first most obvious being the match on action between the Mother character and the kitchen, denoting the family routine. Another editing method are the many shot-reverse-shots used especially between Dean and his father, as we slowly watch their relationship grow. Jump cuts are used, in particular the moment in which we are transported from the family kitchen to Dean waiting outside the school gates, showing passage of time. Slow motion is also used in the boxing sequence as helps us recognise the happiness between the characters and the happy upcoming ending.
Mise En Scene
During the opening scene of the short film we are introduced inside the central family home along with the young male school boy, his sister and their mother. From the way in which each character is dressed in morning attire such as dressing gowns we know instantly that it is early morning, almost as if it were a new beginning for the family as their 'Dad's coming home'. Later on as the protagonist's elder sister picks him up from school we may see their open body language and closeness to each other. As they travel the streets inside of a shopping trolley we can also denote that the storyline is set within a lower class area, for instance their front garden has a pile of rubbish upon it.
When first introduced to the protagonist's father he is dressed in dark colours and can be seen smoking a cigarette, as if he were a character coming from curious circumstances. Despite the father being openly affectionate towards his son there could be said to be tension on the young boy's behalf, seeming reluctant to speak to or embrace him. During the next scene the family sit together in front of a television eating their dinner, another stereotypical lower class thing to do.
Furthermore, the next scene we may see the divide between father and son through the barrier in between the characters, hinting towards the father character's criminal background. As well as this the only way in which they bond is through illegally driving the car together, the characters body language being much more open and positive. Due to the family atmosphere being noted beforehand, the adult parental characters later argue during the night, something which audience members may empathise with as this is a typical family occurance for most.
As the father character wears mostly darker clothing throughout the production much could be said for its connotations, our suspicions are later confirmed as the figure talks to a worker about his criminal past and quest for forgiveness
Camera Angles:
There are a variety of camera angles used throughout Craig Dean Devine's 'This Is Life' which helps the audience recognise general quirks and parts of the storyline. The opening scene is introduced with the use of an establishing shot, in the typically middle class kitchen, indicating all of the key characters, general family background and the time of day. Most of the production is filmed using the hand held camera option, creating a similar feel to that of a fly off the wall documentary, like the drama is unfolding in front of your eyes.
Later there are also ranges of pans along with long shots denoting the close relationship between the young boy character and his elder sister (the two having fun pushing one another in a shopping trolley). Simply through the introduction of the young protagonist's father we may notice their non existent relationship. An over the shoulder shot from the father's point of view also adds a hint of mystery towards his identity. Their relationship is also more evident as they embrace and we may see the father's distraught face in a close up.
Later on a low angle shot of the father figure being interrogated is used, giving the audience a chance to focus on him and his previously hidden background. A low angle shot is also used later on when the character's bond and hold each other in a loving embrace.
Sound:
Music is regularly played in the whole of the sequence, the most frequent being that of non diegetic incidental music of a acoustic guitar and violin; these are often used in scenes of action, for example, Dean and his sister running with the trolley and Dean and his father's boxing match. The young protagonist Dean has little dialogue within despite being the most prominent character, the larger amounts being given to his father as we need to learn more about his past.
Editing:
Devine uses a few editing techniques in this piece the first most obvious being the match on action between the Mother character and the kitchen, denoting the family routine. Another editing method are the many shot-reverse-shots used especially between Dean and his father, as we slowly watch their relationship grow. Jump cuts are used, in particular the moment in which we are transported from the family kitchen to Dean waiting outside the school gates, showing passage of time. Slow motion is also used in the boxing sequence as helps us recognise the happiness between the characters and the happy upcoming ending.
Monday, 25 June 2012
Codes and Conventions of short films
When writing a short film the way it is structured is different to a feature film. For many short films the structure is the most important thing in helping the film work properly and do what the film maker has intended to do.
They can either be:
-Experimental
OR
-Genre based
A good example of an Experimental film 'Un Chien Andalou' (1929) directed by Luis Bunuel.
Length:
This is important when thinking about your plot and structure as more can be done with more time. Typical short films are between four and ten minutes, but can be no longer than thirty minutes as any above is classed as a feature.
Plot:
Not a complete plot like in a feature film, short films tend to be a snapshot of the characters lives. Beginning and the ends of short films tend to throw the audience into the action. There is no need for complete character development. Think of a world, a character and a problem.
Without conflict there is no film. With the characters, who are they? What is their problem? How will the audience recognise this? There's a cause and effect relationship occuring in the time and space.
Overall:
Think that many short films can not be translated longer due to their structure, so keep it simple, substance over style.
They can either be:
-Experimental
OR
-Genre based
A good example of an Experimental film 'Un Chien Andalou' (1929) directed by Luis Bunuel.
Length:
This is important when thinking about your plot and structure as more can be done with more time. Typical short films are between four and ten minutes, but can be no longer than thirty minutes as any above is classed as a feature.
Plot:
Not a complete plot like in a feature film, short films tend to be a snapshot of the characters lives. Beginning and the ends of short films tend to throw the audience into the action. There is no need for complete character development. Think of a world, a character and a problem.
Without conflict there is no film. With the characters, who are they? What is their problem? How will the audience recognise this? There's a cause and effect relationship occuring in the time and space.
Overall:
Think that many short films can not be translated longer due to their structure, so keep it simple, substance over style.
Conventions of a contemporary music video
There are essentially three types of conventional music videos.
1. Performance based: i.e Live band performance
For example: JLS, Take That, Beyonce, Rihanna, U2, Lady Gaga, Madonna.
2. Narrative based: i.e: Where a storyline is evident
For example: Taylor Swift's videos.
3. Abstract/ artistic music videos: i.e Creative, artistic music videos
For example: Fat Boy Slim 'Praise You'
Most videos have a combination of both performance and narrative in a traditional sense.
Music videos often have the artist performing with some visual storyline interwoven.
Linkin Park- What I've Done
Beyonce- Irreplacable
Massive Attack- Teardrop
Live performance based are traditionally a bad idea and the synchronisation becomes a real problem.
Tips to make a music video:
a) Either make it completely abstract and artistic with no performances.
b) If there are performances have your artist mime the whole song in at least 5 well lit different locations.
-Make sure they mime the whole song start to finish
-Take the five seperate scene sequences and assemeble them on five different timelines
- Cut the video to the beat of the music as this should give you at least a rough cut of a performance in 5 different locations.
1. Performance based: i.e Live band performance
For example: JLS, Take That, Beyonce, Rihanna, U2, Lady Gaga, Madonna.
2. Narrative based: i.e: Where a storyline is evident
For example: Taylor Swift's videos.
3. Abstract/ artistic music videos: i.e Creative, artistic music videos
For example: Fat Boy Slim 'Praise You'
Most videos have a combination of both performance and narrative in a traditional sense.
Music videos often have the artist performing with some visual storyline interwoven.
Linkin Park- What I've Done
Beyonce- Irreplacable
Massive Attack- Teardrop
Live performance based are traditionally a bad idea and the synchronisation becomes a real problem.
Tips to make a music video:
a) Either make it completely abstract and artistic with no performances.
b) If there are performances have your artist mime the whole song in at least 5 well lit different locations.
-Make sure they mime the whole song start to finish
-Take the five seperate scene sequences and assemeble them on five different timelines
- Cut the video to the beat of the music as this should give you at least a rough cut of a performance in 5 different locations.
Monday, 23 April 2012
Analysis of Donal McIntyre's 'A Very British Gangster'
'A Very British Gangster' is a 2006 Documentary film created by journalist and film maker Donal McIntyre. The film was based around the lives of one of Britain's most notorious criminal families. McIntyre focuses the documentary on the infamous crime lord Dominic Noonan, whom is the patriarch of the criminal Noonan family. The opening holds several of the typical conventions of a documentary.
The scene begins with 360 degree pan of Dominic Noonan along with a narrative voiceover; after a soundbridge Noonan then proceeds to face the camera and directly address the audience in an almost threatening manner. Next, the gang appear to walk through a lower class area in a slow motion, accompanied by urban hip-hop music as if to compliment the 'gangster' theme. Through the voiceover the sheer criminality of the gang is raised, gaining attention from the audience, describing the group as living in the 'criminal underbelly of society. As the gang are dressed in fitted business suits along with contrasting looks their appearence mimics that of an American mobster or black alley businessman.
CCTV footage is also used, representing the constant police surveillance they face. With a cutaway we are then transported to a local gym where the Noonan's commonly visit to train, Noonan shown to be wearing expensive gold chains and jewellery symbolising his wealth and status. Montage footage of Noonan's accused criminal past is also used as well as hand held cameras to make the audience feel like they are part of the action.
The scene begins with 360 degree pan of Dominic Noonan along with a narrative voiceover; after a soundbridge Noonan then proceeds to face the camera and directly address the audience in an almost threatening manner. Next, the gang appear to walk through a lower class area in a slow motion, accompanied by urban hip-hop music as if to compliment the 'gangster' theme. Through the voiceover the sheer criminality of the gang is raised, gaining attention from the audience, describing the group as living in the 'criminal underbelly of society. As the gang are dressed in fitted business suits along with contrasting looks their appearence mimics that of an American mobster or black alley businessman.
CCTV footage is also used, representing the constant police surveillance they face. With a cutaway we are then transported to a local gym where the Noonan's commonly visit to train, Noonan shown to be wearing expensive gold chains and jewellery symbolising his wealth and status. Montage footage of Noonan's accused criminal past is also used as well as hand held cameras to make the audience feel like they are part of the action.
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