1. Do you like the music video to contain a dark theme?
From my questionnaire the results concluded that a slightly smaller majority of people did not like a dark theme, with 60% of participants saying no.
2. What is your favourite genre of music?
The questionnaire forms shown that every person enjoyed a variety of music genres, including: Pop, RnB, Drum & Bass, Indie-Rock, Rap and Acoustic.
3. What music videos do you like to watch and why?
After a large variety of answers the minority of participants answered that they preferred music videos to be colourful and creative (almost original) as it helped capture their attention and were never boring.
4. Who is your favourite artist?
Again a mixture of answers were given to this question depending on the participants favourite genre of music. however the two most popular included Lady Gaga and Coldplay.
5. Who do you feel has the best music videos?
Standing out most from the answers as to 'who does the best music videos' 3 people answered with the band of OK Go, whom are well known for their experimental and unique music videos, such as 'Here It Goes Again' featuring the group doing a routine on treadmills.
6. Do you like the song to link with the storyline?
Out of all participants 80% stated that they liked the music video to link with the song itself, the other 20% said that they had no preference.
7. What do you find are the least effective music videos?
Overall, 50% of participants answered that they felt performance videos based souly on the artist performing were least effective, as they do not captivate the audience's attention.
8. Do you like the artist to perform within the video?
The majority of participants (70%) answered that they only liked the artist to perform a small amount in the video as they did not want them to overrule it completely.
9. Would you prefer a narrative or creative concept?
With the most of the vote, 60% of the audience stated that they preferred a narrative, compared to the 30% that liked creative and 10% that were not fussed.
10. What channels do you preferably watch music videos on?
A mixture of channels were given in with the selection including channels such as 4Music, MTV, Viva and Q.
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