Monday, 25 June 2012

Conventions of a contemporary music video

There are essentially three types of conventional music videos.

1. Performance based: i.e Live band performance
For example: JLS, Take That, Beyonce, Rihanna, U2, Lady Gaga, Madonna.





2. Narrative based: i.e: Where a storyline is evident
For example: Taylor Swift's videos.





3. Abstract/ artistic music videos: i.e Creative, artistic music videos
For example: Fat Boy Slim 'Praise You'




Most videos have a combination of both performance and narrative in a traditional sense.
Music videos often have the artist performing with some visual storyline interwoven.

Linkin Park- What I've Done
Beyonce- Irreplacable
Massive Attack- Teardrop

Live performance based are traditionally a bad idea and the synchronisation becomes a real problem.

Tips to make a music video:
a) Either make it completely abstract and artistic with no performances.
b) If there are performances have your artist mime the whole song in at least 5 well lit different locations.

-Make sure they mime the whole song start to finish
-Take the five seperate scene sequences and assemeble them on five different timelines
- Cut the video to the beat of the music as this should give you at least a rough cut of a performance in 5 different locations.

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