Within our group we devised a HMV advertisement to accompany our print artifact album cover. There were several codes and conventions which we had to follow, but I feel that we successfully managed this. Firstly we researched examples of typical HMV adverts, which all followed similar characteristics, including a colour scheme of black, purple, white and grey, as well as large block lettering for titles. We also decided to diverge our own cover design with the backdrop of the poster, customizing it so that the audience found our design more memorable. The finished product was created at A4 size, as if it were to fit into a magazine for advertising (magazines such as NME). In the background of out advertisement, we also incorporated the inner side of our created album cover, diverging the audience more into the basis of our product.
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