The opening image in fact is a medium close up of the game's protagonist Max Payne, holding two guns in front of him and therefore instantly showing the viewer that the target audience is for the more mature age group. As well as this, the trailer itself mimics that of a regular film trailer exposing what is considered as the best parts of the game for the public. Also, the gameplay must somewhat portray the experience of the game.
Text is effectively used cutting through the animated footage, referring to previous game successes as to attract the audience's interest 'from the makers of Grand Theft Auto and Red Dead Redemption' thus also broadening their demographic. Throughout the trailer, almost techno music is played complimenting the action theme.
Overall the title of the game is repeated twice so as to inbed the title into the audience's head; as well as displaying its release date in bold large lettering.
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