1. Do you like the music video to contain a dark theme?
From my questionnaire the results concluded that a slightly smaller majority of people did not like a dark theme, with 60% of participants saying no.
2. What is your favourite genre of music?
The questionnaire forms shown that every person enjoyed a variety of music genres, including: Pop, RnB, Drum & Bass, Indie-Rock, Rap and Acoustic.
3. What music videos do you like to watch and why?
After a large variety of answers the minority of participants answered that they preferred music videos to be colourful and creative (almost original) as it helped capture their attention and were never boring.
4. Who is your favourite artist?
Again a mixture of answers were given to this question depending on the participants favourite genre of music. however the two most popular included Lady Gaga and Coldplay.
5. Who do you feel has the best music videos?
Standing out most from the answers as to 'who does the best music videos' 3 people answered with the band of OK Go, whom are well known for their experimental and unique music videos, such as 'Here It Goes Again' featuring the group doing a routine on treadmills.
6. Do you like the song to link with the storyline?
Out of all participants 80% stated that they liked the music video to link with the song itself, the other 20% said that they had no preference.
7. What do you find are the least effective music videos?
Overall, 50% of participants answered that they felt performance videos based souly on the artist performing were least effective, as they do not captivate the audience's attention.
8. Do you like the artist to perform within the video?
The majority of participants (70%) answered that they only liked the artist to perform a small amount in the video as they did not want them to overrule it completely.
9. Would you prefer a narrative or creative concept?
With the most of the vote, 60% of the audience stated that they preferred a narrative, compared to the 30% that liked creative and 10% that were not fussed.
10. What channels do you preferably watch music videos on?
A mixture of channels were given in with the selection including channels such as 4Music, MTV, Viva and Q.
Thursday, 12 July 2012
Sunday, 8 July 2012
Analysing Max Payne 3 Official Television trailer
The official television trailer for Rockstar Games' 'Max Payne 3' certainly hits several conventions of a typical modern day video game trailer.
The opening image in fact is a medium close up of the game's protagonist Max Payne, holding two guns in front of him and therefore instantly showing the viewer that the target audience is for the more mature age group. As well as this, the trailer itself mimics that of a regular film trailer exposing what is considered as the best parts of the game for the public. Also, the gameplay must somewhat portray the experience of the game.
Text is effectively used cutting through the animated footage, referring to previous game successes as to attract the audience's interest 'from the makers of Grand Theft Auto and Red Dead Redemption' thus also broadening their demographic. Throughout the trailer, almost techno music is played complimenting the action theme.
Overall the title of the game is repeated twice so as to inbed the title into the audience's head; as well as displaying its release date in bold large lettering.
The opening image in fact is a medium close up of the game's protagonist Max Payne, holding two guns in front of him and therefore instantly showing the viewer that the target audience is for the more mature age group. As well as this, the trailer itself mimics that of a regular film trailer exposing what is considered as the best parts of the game for the public. Also, the gameplay must somewhat portray the experience of the game.
Text is effectively used cutting through the animated footage, referring to previous game successes as to attract the audience's interest 'from the makers of Grand Theft Auto and Red Dead Redemption' thus also broadening their demographic. Throughout the trailer, almost techno music is played complimenting the action theme.
Overall the title of the game is repeated twice so as to inbed the title into the audience's head; as well as displaying its release date in bold large lettering.
Thursday, 5 July 2012
Task 3: Music Video Ideas
Idea 1: Regina Spektor- Us
A quick paced song, piano harmony enters suggesting a playful theme. Therefore the music video would contain fast cuts to different scenery and shots of characters. Hand held cameras would suggest it being home video footage making it feel as if the characters are on a personal adventure, perhaps with a sepia or old fashioned effect against the shots, as well as the two main characters being a young couple on an 'adventure.'
Idea 2: Kasabian- Underdog
The powerful rhythm of the guitar almost has a tense theme, hinting us towards an idea of hardcore fighting with a 'gangster image'. A male protagonist portrays himself as a tough guy, in the gym, aggressively beating a punching bag, also hinting towards the character being in 'training'. However at the climax of the film, instead of having a fight against his rivals the character proceeds to have a dance off almost comedically.
Idea 3: Vampire Weekend- A-Punk
A quickly paced track with a postitive, happy rhythm. A main character is listening to the song on the radio, turning it up and dancing, then he goes on to dance during regular everyday acts such as brushing his teeth and walking to school, several other dancers join in behind with a dance routine.
Idea 4: Coldplay- Strawberry Swing- A playful rhythm will lead to a happy and adventurous theme. Similar to that of the couple's adventure within my 'Regina Spektor-Us' video, the characters disembark on a journey through the woods together, eventually reaching their destination high in the wilderness perhaps a mountain of large hill. Happiness and danger are also factors as the couple frequently face it.
A quick paced song, piano harmony enters suggesting a playful theme. Therefore the music video would contain fast cuts to different scenery and shots of characters. Hand held cameras would suggest it being home video footage making it feel as if the characters are on a personal adventure, perhaps with a sepia or old fashioned effect against the shots, as well as the two main characters being a young couple on an 'adventure.'
Idea 2: Kasabian- Underdog
The powerful rhythm of the guitar almost has a tense theme, hinting us towards an idea of hardcore fighting with a 'gangster image'. A male protagonist portrays himself as a tough guy, in the gym, aggressively beating a punching bag, also hinting towards the character being in 'training'. However at the climax of the film, instead of having a fight against his rivals the character proceeds to have a dance off almost comedically.
Idea 3: Vampire Weekend- A-Punk
A quickly paced track with a postitive, happy rhythm. A main character is listening to the song on the radio, turning it up and dancing, then he goes on to dance during regular everyday acts such as brushing his teeth and walking to school, several other dancers join in behind with a dance routine.
Idea 4: Coldplay- Strawberry Swing- A playful rhythm will lead to a happy and adventurous theme. Similar to that of the couple's adventure within my 'Regina Spektor-Us' video, the characters disembark on a journey through the woods together, eventually reaching their destination high in the wilderness perhaps a mountain of large hill. Happiness and danger are also factors as the couple frequently face it.
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