Artifact HMV Advertisement

Within our group we devised a HMV advertisement to accompany our print artifact album cover. There were several codes and conventions which we had to follow, but I feel that we successfully managed this. Firstly we researched examples of typical HMV adverts, which all followed similar characteristics, including a colour scheme of black, purple, white and grey, as well as large block lettering for titles. We also decided to diverge our own cover design with the backdrop of the poster, customizing it so that the audience found our design more memorable. The finished product was created at A4 size, as if it were to fit into a magazine for advertising (magazines such as NME). In the background of out advertisement, we also incorporated the inner side of our created album cover, diverging the audience more into the basis of our product.  

Selected album design

We decided to select design #2 as we felt it hit more of the typical conventions of an album cover, as well as suiting the style of the Rizzle Kicks and their music. Also, we felt that the stylish appearance of it added a professional feel, with its photoshopped mirrored image. James created our image as he has the most experience with photoshop and had a mixture of ideas for this. The black text stands out very much so against the grey and white background so we felt that it is more appropriate and significant. 

Album Cover Ideas

Design #1: 

For this design we went for the urban street vibe, with a graffiti like feel. The simple colours of grey and white we also felt added greatly to the typical convention of album cover colours 

Design #2:

Our second idea also with the colours of grey and white included that of a mirrored image of a large city bridge. Like our previous design we felt that this linked with the urban music genre of the artists, also we felt that the album stood out from the crowd and looked distinct.

Design #3:

Our third and final design was more of an experimental piece. us agreeing that it did not have much relevance to the artists or album name. However, we felt that the album stood out and had the conventional colour schemes, even though it would have suited more of an indie rock group. 

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